Site:WEC 2016 Annual Summit >> Expert Advice
Li Junyang, vice president and general secretary of the International Ecological Economy Promotion Association (IEEPA)

A low-carbon life should not just be driven by social responsibility, but should also be market-oriented, said Li Junyang, vice president and general secretary of the International Ecological Economy Promotion Association (IEEPA),which is working on low-carbon certification for daily necessities, including food, beverages, daily chemical products, household appliances, stationery, etc.

"Carbon emissions need to be quantified throughout the production, transport, sale and use of these daily products," said Li, adding that the IEEPA has established a firm – Beijing Global Index Technology Co., Ltd. – under the approval of the Beijing Municipal Government to carry out research on low-carbon product standards and certification.

Low-carbon product certification will urge relevant enterprises to make products using eco-friendly materials and upgrading technologies.each individual or household will have a carbon account in the future, recording their own emission reductions, which can then be liquidated in consumer market. While green and low-carbon consumption becomes more common, production will also be boosted on the basis of low-carbon emissions.

A low-carbon life should not just be driven by social responsibility, but should also be market-oriented.

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